One of the great implements found within the social media toolbox is the ability to host or participate in a Twitter chat. I learned this lesson about a year ago when a close friend of mine was participating in what has become one of favorites, #MillennialTalk. I would see her post every Tuesday and her… Continue reading Digital Networking Fun Through Twitter Chat

Working in a PR agency, we work with a lot of social influencers and we create social media campaigns al the time. As I seen the success of those campaigns, I began to notice how other organizations are using the same tactics to help reach their audience. I am part of Junior League of Atlanta,… Continue reading #JLALBDI Social Media Initiative and the Succes

I recently finished reading #GirlBoss and when I thought about what to share on the blog this week, I thought this was a perfect opportunity to see how the book #GirlBoss affected social media platforms. #GirlBoss is a book written by Sophia Amoruso, CEO of online retailer Nasty Gal. #GirlBoss was created to inspire and… Continue reading #GirlBoss: Inspiration From A Hashtag

Last week this article in Ad Age came across my Twitter feed and I knew it was something I wanted to share on the blog. As an African-American millennial, I was excited that our pop culture is catching the eye of marketers all around. According to Nielsen, next-gen blacks are social-media leaders. The article pointed… Continue reading Next-Gen African-American Consumers

Over the past four years Snapchat has taken social media by storm with its 10 second disappearing videos, but recently Instagram, a popular photo-sharing app, has taken a page out of Snapchat’s book. Ladies and Gentlemen, Instagram Stories! Here people share photos and videos that have a life span of no more than 24 hours… Continue reading Snapchat vs. Insta Videos…Who Will Be Victorious?

One thing that I have grown to love is bloggers, especially bloggers who are classified as social media influencers. Claire Sulmers, Luvvie Ajayi and Christen Rochon have drawn me in as they represent some of the top brands across the world. Brands have become hip to this, as an influencer can reach consumers via their… Continue reading Social Media Influencers

This week I wanted to share something near and dear to my heart, while sharing what emerging media is doing for the cause. Recently, Instagram launched a suicide prevention tool to reach out to users at risk of self-harm (Kottasova, 2016). I serve on a board of a nonprofit called IceCream MELTS and they are… Continue reading Suicide Prevention and Social Media