Working in a PR agency, we work with a lot of social influencers and we create social media campaigns al the time. As I seen the success of those campaigns, I began to notice how other organizations are using the same tactics to help reach their audience.
I am part of Junior League of Atlanta, and they have an advocacy initiative they push via social media to help raise awareness for generational poverty. Now, like I said, I work in PR and have seen how successful campaigns can be, but seeing how successful this initiative was, blew me away.
Not only did it do numbers on social media, but it raised over $45,000 in funds and was recognized as a Phoenix Award finalist on behalf of PRSA of Georgia. Check it out, just type in #JLALBDI on your social media channels and see how impactful this was.
Want to learn more on how to make your next social media campaign successful, read this article http://www.socialmediatoday.com/content/integration-push-marketing-campaigns-social-media.