One thing that I have grown to love is bloggers, especially bloggers who are classified as social media influencers. Claire Sulmers, Luvvie Ajayi and Christen Rochon have drawn me in as they represent some of the top brands across the world. Brands have become hip to this, as an influencer can reach consumers via their blogs and social media networks that your brand may not be able to (“Social media influencers,” 2016).
Having influencers to discuss their brand experience is crucial. Since influencer marketing is about building strong relationships, a strategy that values a mutually beneficial relationship is key. When marketers equip influencers with an entire experience to share about a brand or product the posts are more engaging (“Social media influencers,” 2016).
Claire has partnered with Nivea; Luvvie has partnered with McDonalds; and Christen has partnered with Ford. All top influencers in their own lane.
Develop relationships with influencers before you need them. Relationship building takes time and once the connection is there, activating influencers becomes a lot more seamless and effective (“Social media influencers,” 2016).
(2016). Social media influencers. Group High. Retrieved from http://www.grouphigh.com/social-media-influencers/