I recently finished reading #GirlBoss and when I thought about what to share on the blog this week, I thought this was a perfect opportunity to see how the book #GirlBoss affected social media platforms.
#GirlBoss is a book written by Sophia Amoruso, CEO of online retailer Nasty Gal. #GirlBoss was created to inspire and empower females to dive into the business world and profit from their passions, but the title of the book is what I want to focus on.
Not sure what Amoruso was thinking when she decided to add a hashtag to her book title, adding it to the title of her book equated to instant free marketing and increased exposure every time your book is mentioned. The book has been shared all over social media channels the infamous hashtag has further spread awareness.
#GirlBoss has an impressive amount of online content on its website. Loaded with everything from promotional videos, photos and blog posts, the website truly extends the books conversation, making viewers even more compelled to find out more about Sophia and her story.
Have you heard of Sophia Amoruso’s book #GirlBoss? Do you know of any other successful books that have taken social media by storm? Share in the comments below.
Burns, A. (2014, June 11). The genius behind #girlboss. Prowl Public Relations. Retrieved from http://prowlpublicrelations.blogspot.com/2014/06/the-genius-behind-girlboss.html