Over the past four years Snapchat has taken social media by storm with its 10 second disappearing videos, but recently Instagram, a popular photo-sharing app, has taken a page out of Snapchat’s book.
Ladies and Gentlemen, Instagram Stories! Here people share photos and videos that have a life span of no more than 24 hours with friends who follow them. The service bears a striking resemblance – some might say it is a carbon copy – to Snapchat Stories, a photo- and video-sharing format where the stories also disappear after no more than 24 hours (Isaac, 2016).
Though both in their own lane, the move could ignite a head-to-head battle between Instagram and Snapchat. Both are mobile apps that use primarily visual media. Both became popular first with young people. And both are now trying to improve their businesses by increasing digital advertising in formats like Stories (Isaac, 2016).
What do you think of Instagram creating Stories, knocking Snapchat out of its own lane? Let me know.
Isaac, M. (2016, August 2). Instagram takes a page from snapchat, and takes aim at it, too. NY Times. Retrieved from http://www.nytimes.com/2016/08/03/technology/instagram-stories-snapchat-facebook.html?_r=0