I recently finished reading #GirlBoss and when I thought about what to share on the blog this week, I thought this was a perfect opportunity to see how the book #GirlBoss affected social media platforms.
#GirlBoss is a book written by Sophia Amoruso, CEO of online retailer Nasty Gal. #GirlBoss was created to inspire and empower females to dive into the business world and profit from their passions, but the title of the book is what I want to focus on.
Not sure what Amoruso was thinking when she decided to add a hashtag to her book title, adding it to the title of her book equated to instant free marketing and increased exposure every time your book is mentioned. The book has been shared all over social media channels the infamous hashtag has further spread awareness.
#GirlBoss has an impressive amount of online content on its website. Loaded with everything from promotional videos, photos and blog posts, the website truly extends the books conversation, making viewers even more compelled to find out more about Sophia and her story.
Have you heard of Sophia Amoruso’s book #GirlBoss? Do you know of any other successful books that have taken social media by storm? Share in the comments below.
#InspireMeSocially
Source:
Burns, A. (2014, June 11). The genius behind #girlboss. Prowl Public Relations. Retrieved from http://prowlpublicrelations.blogspot.com/2014/06/the-genius-behind-girlboss.html
Inspire Me Socially 
I haven’t heard of the book, but I have seen the company in the news this past week. I like the idea of using a hashtag as a book title. It’s like the ultimate integration between digital and print. I’m curious what people 100 years from now who come across the book will think! http://www.nytimes.com/2016/11/11/fashion/nasty-gal-sophia-amoruso-bankruptcy.html
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I have purchased the book last year for my undergrad capstone project but did not need to reference the book. The one thing that caught my eye was the hashtag. The hashtag showed how attuned the writer was to emerging media. Girl Boss is a good title but the addition of hashtag had the potential to appeal to Gen Y and Z who are just beginning their careers. The one advantage I could visualize on social media is peer support. Other girl bosses could support one another.
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I haven’t read #GirlBoss but, like you, I’m impressed with the marketing acumen of the author. Hashtag in the title? Smart! I wonder why it’s hasn’t been used sooner?
On a somewhat related matter, I’ve been intrigued by how fan fiction has caught on and is now marketed by established, non-fringe, retailers like Amazon.com. There’s at least a 100 screens full on fan fiction titles offered on the “Kindle Worlds” webpages. Apparently, you can make some money from your efforts too and this is comparable to what you would receive in traditional publishing (“Making Money Writing Fan Fiction? Really? Really” @ https://www.mainstreet.com/article/making-money-writing-fan-fiction-really-really).
I’m intrigued. How about you?
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